By Benjamin Cuaresma
MANILA — President Ferdinand Marcos Jr. has called on ASEAN governments and business leaders to make artificial intelligence (AI) more accessible and affordable, stressing that the technology must create opportunities for small businesses and improve essential services across the region.
In a video message delivered during the ASEAN Business and Investment Summit 2026 in Parañaque City on November 14, Marcos said governments and the private sector must work together to ensure that the benefits of AI reach micro, small and medium enterprises (MSMEs), rather than remain concentrated among larger companies.
The President said the Philippines is advancing an approach that combines AI adoption with training and practical assistance to help entrepreneurs reduce repetitive tasks, manage resources more efficiently and reach more customers.
He emphasized that access to technology must go hand in hand with the skills and safeguards needed to protect businesses and their customers.
Marcos also identified healthcare as another priority area for regional AI cooperation, citing its potential to strengthen the capabilities of medical professionals, improve the use of limited resources and expand access to quality health services.
He said ASEAN must support research and innovation while ensuring that AI applications in healthcare are developed safely, ethically and equitably.
The President urged business leaders to invest in local capabilities, expand market access for smaller enterprises and prepare workers for emerging opportunities.
He stressed that governments must invest in people as deliberately as they invest in technology, while ensuring that innovation serves the public good.
The Philippines is hosting the 49th ASEAN Summit and Related Summits under its 2026 chairmanship, with regional leaders expected to discuss economic integration, digital transformation and shared development priorities.
IA/XF
